霹靂進軍大陸、素還真改講國語 黃強華:市場面沒辦法 - 布袋戲
By Joe
at 2015-07-21T00:48
at 2015-07-21T00:48
Table of Contents
霹靂進軍大陸、素還真改講國語 黃強華:市場面沒辦法
http://www.setn.com/News.aspx?NewsID=84712
記者蔡依芳、吳奎炎/台北報導
台灣最大布袋戲業者霹靂,今(13)日首度發行無擔保轉換公司債,並同步召開法說會,
宣布籌資6億,要進軍中國大陸市場,並找來專業經理人操刀,喊出5年計畫,未來將專攻
電影和遊戲,而且主打真人電影,只是本來講台語的素還真等一線大咖,隨著進軍大陸後
,也通通得被迫講國語。
堪稱霹靂一哥素還真,現在也要進軍中國大陸,只是聲光效果十足,但聽起來就是怪怪的
,因為過去講台語的素還真,現在已經入境隨俗「講國語」。
兩個版本拿來比一比,連董事長黃強華都直言不太習慣。黃強華:「我當然會不習慣呀!
但是這個是市場面沒有辦法,以後到美國可能就要講英文,你到日本可能就要講日文,我
想這是一個趨勢。」
再加上礙於法令,不僅沒辦法說台語,連大陸人也不賞臉。陸客:「國語起碼聽得懂,看
戲當然是要全部聽得懂。」、「我台語不怎麼懂,哈哈。」
讓傳承四代的霹靂布袋戲,只能退而求其次,籌資6億搶進中國大陸市場,並找來在中國
市場深耕超過20年的梁建勛,擔任大陸事業執行長,將以電影和遊戲為主軸,展開5年大
計。
霹靂大陸事業執行長梁建勛:「大陸市場、電影市場非常大,去年296個億的市場,今年
目前上半年已經突破200個億,所以它的票房福利是我們不願缺席主要原因。」
只是今年賀歲片,霹靂首部3D偶動畫電影,才在叫好不叫座下,票房失利慘賠收場,如今
選擇再戰中國大陸,表現備受關注。
--
大家怎麼看呢???
--
http://www.setn.com/News.aspx?NewsID=84712
記者蔡依芳、吳奎炎/台北報導
台灣最大布袋戲業者霹靂,今(13)日首度發行無擔保轉換公司債,並同步召開法說會,
宣布籌資6億,要進軍中國大陸市場,並找來專業經理人操刀,喊出5年計畫,未來將專攻
電影和遊戲,而且主打真人電影,只是本來講台語的素還真等一線大咖,隨著進軍大陸後
,也通通得被迫講國語。
堪稱霹靂一哥素還真,現在也要進軍中國大陸,只是聲光效果十足,但聽起來就是怪怪的
,因為過去講台語的素還真,現在已經入境隨俗「講國語」。
兩個版本拿來比一比,連董事長黃強華都直言不太習慣。黃強華:「我當然會不習慣呀!
但是這個是市場面沒有辦法,以後到美國可能就要講英文,你到日本可能就要講日文,我
想這是一個趨勢。」
再加上礙於法令,不僅沒辦法說台語,連大陸人也不賞臉。陸客:「國語起碼聽得懂,看
戲當然是要全部聽得懂。」、「我台語不怎麼懂,哈哈。」
讓傳承四代的霹靂布袋戲,只能退而求其次,籌資6億搶進中國大陸市場,並找來在中國
市場深耕超過20年的梁建勛,擔任大陸事業執行長,將以電影和遊戲為主軸,展開5年大
計。
霹靂大陸事業執行長梁建勛:「大陸市場、電影市場非常大,去年296個億的市場,今年
目前上半年已經突破200個億,所以它的票房福利是我們不願缺席主要原因。」
只是今年賀歲片,霹靂首部3D偶動畫電影,才在叫好不叫座下,票房失利慘賠收場,如今
選擇再戰中國大陸,表現備受關注。
--
大家怎麼看呢???
--
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布袋戲
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